Sport Made Me

Profiling how sport helped shape the personality of one of Ireland’s greatest athletes. 

The Brief

In continuation of Liberty Insurance’s long-standing support for women in sport, they sponsored the TG4 documentary “Cora – The Greatest”. Foe were tasked with creating a short profile of Cora, showing how sport helped developed her strengths off the pitch.

The Response

In line with the “Camogie Made Me” series launched earlier that year, we interviewed Cora at length off-camera, using the conversation to create a script true to her. The piece was shot over a number of days on location in her home club in Mayo (Carnacon) and the surrounding area (Moore Hall and Ballintubber).

The Outputs

We created an online profile and a series of TV Sponsorship stings which were used during the broadcast of “Cora – The Greatest” on TG4.