We Can Do This #HoldFirm

Acknowledging frustrations, can inspire resolve. Hold firm we can do this.

The Brief

In Q1 of 2021 Core Creative briefed us on producing a TVC as part of a large public service campaign they had created for their client the HSE. The goal of the messaging was to acknowledge all the frustrations/concerns that the Irish people have about Covid19/Lockdown, remind them of important safety measures and reassure them it will end, we just need to “Hold Firm”

The Response

Covid19 safety protocols were essential to our response, we wanted to bring this great creative work to life, but we needed to do it safely. We proposed a mix of shots and stock footage to work around time constraints and safety limitations. The piece would have actors deliver their line straight to the camera, speaking directly to the Irish people, and use carefully selected not “obvious” stock footage supported with strong voiceovers.

The Outputs

We produced a 40” English advert with subtitles and a signer for accessibility as well as a 40” Irish version of the TVC to ensure Irish speakers with communicated to. We also produced a social cut down in square format to run across Facebook, Instagram, Twitter, Youtube and TikTok