An Unexpected Letter

Linda’s special story brings to life the power of the written word & literacy

The Brief

The team at Core Creative briefed us as the production partner for their amazingly powerful concept of an “Unexpected Letter” for An Post and their work with NALA. We worked closely with the agency to tell Linda’s story so that it could inspire others and champion the written word.

The Response

We interviewed both Linda and Ann separately about their friendship and Linda’s literacy. Unbeknownst to Ann, Linda had written her a letter to thank her for all the help with her literacy journey, which is a letter she never that she would be able to write. During the interview, we surprised Ann with the letter to get her honest and genuine reaction to Linda’s words. The friends were then reunited to embrace and discuss the surprise.

The Outputs

We produced a 2 minute 20 second films to tell Linda’s story as a Hero piece of copy in both 16x9 and 1x1 aspect ratio. We also created a 30” cutdown version and 15” social cut downs of both Linda’s and Ann’s interviews which were used as teasers on Instagram stories.