Trust

Trust is everything when it comes to news

The Brief

In the world of “Fake News”, trust is key for every news outlet. The Irish Times briefed us to produce a piece of content that would highlight the history and credentials of the publication as a trusted source of news in Ireland and trusted brand partner with a proven track record in delivering results. This was to be shown online and at industry events.

The Response

We used stock footage of major world events and Irish daily life, as well as footage from events and campaigns run be The Irish Times, combined with a powerful scripted Voice Over from their very own Róisín Ingle. We wanted to explore what trust means to people at a base level and show that The Irish Times is an organisation you can put your trust in, every single day.

The Outputs

We created one piece of content that was shared across The Irish Time’s various platforms and used at business events as part of presentations for the brand.