What is Ireland Curious About

You can be curious anywhere about anything - and sometimes it’s just a simple question

The Brief

Vodafone wanted to celebrate Ireland’s curiosity to promote their gigabit mobile and broadband network. We were briefed by Carat on how we could activate this campaign in a relevant and engaging way, while ensuring that it could be amplified across various media channels.

The Response

All people are curious about something and this curiosity is not limited by time or location. When we have a question, the answer is normally at our fingertips with a quick search on our phones. We tapped into Ireland’s most asked questions on a daily basis to showcase what the country was most curious about.

The Outputs

Leveraging online trend tools and search data, we produced a daily suite of creative based on the top searched questions in the previous 24 hours. We placed each question into a suite of creative that was updated on a daily basis for a 5 week period. This was shared across social channels, YouTube, DOOH and with Reach as a campaign media partner.