Camogie Made Me

Launching Liberty Insurance’s renewed Camogie Championship sponsorship

The Brief

We were briefed by Liberty Insurance requesting us to produce content which would utilise their new camogie ambassadors and be used around the launch of their renewed commitment as the sole sponsor of the Camogie Championship.

The Response

Every person has doubts, trials and set backs, but the strength one can learn from sporting competition makes these challenges more digestible. To highlight this we made four Ambassador profile videos, building a video series from ground up. Crafting each players’ story with authenticity at its core, each script was based on face to face interviews with the players, coupled with bespoke music composition and direction throughout each piece.

The Outputs

As a result of its quality, this content ran on TV (spots and 2 Minute Special), social, as Sponsorship stings and Cinema. It also spawned a separate video with Legendary Mayo footballer Cora Staunton called “Sport Made Me”